![]() He honed a unique and versatile toolkit that included multi-genre covers and a mix of rapping and crooning, all without pandering or showboating. With Kanye’s cosign, Cudi became more than just the poster child of the blogwave era. None would go on to be more influential than Kid Cudi, a Cleveland native who went from being an underdog with zero career prospects to having Roc-A-Fella’s college dropout on speed dial. The business of rap music was rapidly evolving in accordance with the times, as a new crop of “viral” artists began building dedicated followings by releasing free mixtapes online. Physical media and the old ways of discovering artists were gradually being phased out by an interconnected network of blogs and social media sites like MySpace and YouTube. Looking back, it’s apparent that 2008 was a significant turning point for hip hop. The best of the best from music’s most beloved martian, Kid Cudi.
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